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PENTA
INTRODUCES NEW ONLINE
MARKETING TECHNOLOGIES
FOR FINANCIAL SERVICES
INDUSTRIES
Toronto, ON, January
15th, 2005 - Mississauga
based Penta Communications
is announcing the
launch of Saveastamp.com
"Save a Stamp"
and Ve-mail, powerful
new interactive marketing
technologies for the
financial services
industries that improve
customer retention
and response rates.
Saveastamp.com, a
low-cost online e-mail
marketing technology,
helps marketers expand
their customer database
and retention rates
through tracking of
responses to produce
the most effective
and measurable e-mail
marketing campaigns.
Ve-mail permits video
programs and pre-recorded
events from 20 seconds
to two hours in duration
to be sent and viewed
via e-mail without
fear of clogging a
recipient's inbox.
Saveastamp.com specifically
provides the wholesalers
and packagers of investment
products with the
ability to understand
how brokers and other
targets are responding
to their messages-how
many times the end
recipient has read
the e-mail and how
many times that recipient
has visited websites
or hyperlinks within
the e-mail. With a
target mailing of
10,000 recipients,
the unit cost per
target can be as low
as ten cents.
As Jeff Lucyk, sales
manager for Main Street
Capital, states, "Saveastamp.com
is a very cost-effective
advertising and marketing
tool. We use it for
press releases, notices
and invitations to
seminars. It's great
information. You can
find out who is reading
what and how many
times they return
to it. That is the
key to follow up and
future marketing strategies
as it helps to refine
our messages, based
on the responses."
For investment product
marketers like Lucyk,
just sending out a
mass mailing isn't
enough anymore. "We
have a database of
10,000 names," he
adds, "It is costly
to access it unless
we have a return on
investment and with
Saveastamp.com's low
unit cost, the savings
is remarkable. We
used to send out packages
that cost $11 each,
including printing,
postage and distribution.
We had no idea whether
brokers read them
or not or whether
they went right into
the round file. What
this product has given
us is seamless integration
with the marketing
campaign as opposed
to having inputs from
different sources
and not understanding
which worked and which
didn't. We know exactly
which investment executives
were reading specific
parts of our mailings-and
that is very valuable."
Calling Saveastamp.com,
a "leading edge marketing
tool," Lucyk says
"it gives financial
marketers seamless
integration" and turns
target audiences "from
suspects to prospects."
Lucyk cites his use
of numerous other
electronic products
in financial services
marketing that augments
his online prospecting.
These include CD-ROMs
instead of printed
pieces. "They are
much less costly and
contain a wealth of
information," he adds.
Jit Mistry, Vice President,
Business Development,
Jovian Capital, has
used the Saveastamp.com
technology for marketing
mutual funds and related
products to investment
advisers. As a result
of Saveastamp.com,
Mistry believes that
his success rate for
converting business
has risen by at least
15%. Jovian maintains
a list of about 5,000
names mostly from
internal sources.
They are pre-identified
bona fide targets,
not spam e-mails.
Mistry stated that
previous e-mail marketing
efforts left out an
essential element
that is the main strength
of Saveastamp.com:
the ability to understand
exactly what parts
of the e-mail and
how many times the
marketing target has
read specific parts
of the messages. "Saveastamp.com
is something quite
unique, " Mistry said.
"If you are providing
an essential service
to the financial community,
then you want to supply
exactly the information
that investment advisers
benefit from most.
You want to maximize
their productivity
and selling ability
by providing the best
and most targeted
information possible.
Saveastamp.com allows
that."
Once Jovian receives
reports of responses
to his Saveastamp.com
e-mails, Mistry then
provides the leads
to his sales staff
so that they can make
reference to which
parts the recipients
have responded to
and suggest various
precisely targeted
investment products.
"Video email or Ve-mail
is also a very powerful
direct marketing tool
that smart financial
product marketers
are deploying in conjunction
with Saveastamp.com,"
commented Frank Kordy,
director, Penta Communications.
"Video email receives
a much higher open
rate than regular
email because it's
a more appealing way
of presenting information
to the viewer. Adding
video's emotional
impact to the interactive
e-mail technology,
potential and ability
is greatly enhanced,
especially in the
financial services
industry."
Kordy noted that Ve-mail
files average less
than 20k, the equivalent
of a standard one-page
text e-mail. Large
PDF files with embedded
video, audio and imagery
(to more than 10MB)
can also be attached,
with the total size
of the message remaining
under 20k. "Two problems
are therefore solved,"
Kordy said. "Learning
about targets' responses
and allowing them
to view impactful
imagery without causing
congestion in their
mailbox."
About Penta Communications
Penta Communications
is a multi-faceted
award winning media
development company
providing design,
branding solutions,
programming, marketing
and strategy to companies
that wish to utilize
new media technologies
to become more efficient,
increase sales, effectively
communicate, and compete
in today's economy.
PENTA's products and
services include the
Saveastamp.com and
Ve-mail e-marketing
tools as well as Web
Casting, Website Development
and Hosting, CD-ROM,
DVD design, authoring
and replication and
Hybrid Media Production.
For further information,
contact:
Frank Kordy
Director
Penta Communications
3055 Lenworth Drive,
Unit 2
Mississauga, ON
L4X 2G3
Tel: 905-206-9011
Fax: 905-629-3437
E-mail: penta@pentainteractive.com
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